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Business marketing is the sale of a product or service of one organization to another organization which may use the product as component in their product, or use them to support their operations or simply resell them. Market for such products are Government agencies (office consumables), Institutional buyers such as electricity supply companies, or industries which either consume these items in the process or use them as sub parts for their products. Such type of activity is called business-to-business marketing or in short B2B marketing. Business marketing is also known as industrial marketing. If there are more business markets, then more will be the demand for business marketing. Business marketing is different from consumer marketing. In consumer marketing large number of consumers buy single or small quantities of a single product. Continue reading


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Introduction To Business Marketing

Business marketing is a long process. It includes person or an organization both the private and government ones selling their own services or products to the other organizations. This is now reused by the buyer organization as their furnished products or services. It is also referred as business to business (B2B) marketing Nowadays journals on business marketing is been published periodically by different authors. It includes marketing of products and services starting from local to the global market. Government bodies, corporate institutions, hospital and many others are related to this form of marketing.  In the recent times business marketing has gone past the consumer marketing process.

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